Strategic brand counsel for South Africa’s most competitive categories. We measure closeness — the distance between a brand and the moment of purchase — and we close it.
20 automotive brands tracked across three dimensions of purchase proximity. The data shows what the category believes about itself — and what buyers actually experience. The gap is larger than most brands expect.
We build the intelligence, strategy and activation that moves brands closer to the moment of purchase.
We track where your brand sits across Mind, Heart and Wallet — the three dimensions that determine whether a buyer chooses you or a competitor. Proprietary methodology. Category benchmarks. Clear data.
We translate closeness data into a prioritised brand strategy — which dimension to invest in, where the gap is widest, and what actions will move the score in a measurable timeframe.
From content and digital presence to ABM campaigns and conversion audits — we activate the strategy across the channels where your buyers are forming and closing their decisions.
Sauce Advertising was built on a single conviction: most brands measure what is easy to measure, not what matters. Impressions. Clicks. Reach. These are proxies — not proximity.
Closeness is what matters. It is the sum of how well your brand is remembered, how genuinely it is trusted, and how consistently buyers choose it over the alternative. We measure it. We move it.
REQUEST A BRIEFINGEvery role in the business sees closeness differently. Find your seat at the table.
A confidential executive briefing on where your brand sits in the Automotive Closeness Index — and what the data means for competitive strategy and market position.
REQUEST A BRIEFING →A free diagnostic of your brand’s Mind, Heart and Wallet alignment. See where closeness is being built — and where it’s being lost before buyers reach a decision.
BOOK YOUR FREE AUDIT →A financial lens on brand closeness. See exactly where your marketing spend is building proximity to purchase — and where the Closeness gap is absorbing it.
BOOK YOUR SNAPSHOT →Find where your funnel is losing buyers who were close to choosing you. A structured diagnostic of the final-stage drop-off and what to fix first to recover that commercial momentum.
FIND YOUR LEAK →Start with the SA Automotive Closeness Index — the most complete brand proximity benchmark in the category.
GET THE FREE REPORT →